First of all, thank you so much for investing your time in the Facebook Ads For Authors Masterclass.

I thoroughly hope you found the Masterclass helpful as well as actionable. And as promised, here is the Facebook Ads Tracking I mentioned.

I wish you all the very best with your Facebook Ads.

To Your Success

- Matt (


If you don't have one already, you will need to set up a FREE Notion account (which you can do here) to use this Facebook Ads Tracking Tool. Once you’ve created your account, click the Duplicate button in the top right of this document (as shown in the screenshot below) and duplicate it into your own Notion Workspace. This will allow you to use and edit the tracking tool :)


Ads Tracking

Use the metrics in your Facebook Ads Dashboard and Amazon Attribution Dashboard to collect these numbers. Just remember to make sure you’re using the same timeframes/date range in both dashboards!

I recommend tracking the performance of your Facebook Ads on a weekly basis, looking at the previous Monday - Sunday data, but allowing 3 days for Amazon Attribution Data to populate and be relatively stable (you may get a few more Page Reads come in, but it’s 80%-90% there).

For Example, I do my Tracking for the previous Monday - Sunday on a Thursday.